The Globalization Strategy of a Chinese Multinational: Huawei in Mexico

Huawei: Trayectoria global y estrategia para México de una empresa multinacional china

Jordy Micheli Thirion, Jorge Carrillo Viveros

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Resumen

La empresa multinacional de origen chino Huawei representa un caso de globalización que dif iere de los patrones clásicos de internacionalización. El inicio de operaciones de esta compañía en México tuvo lugar sólo 14 años después de haber sido fundada en su país y representó un paso más en su estrategia inicial de crecer en economías emergentes. En este artículo, mediante información recabada por entrevistas y visitas que se llevaron a cabo durante 2014, se desarrolla una descripción sintetizada de la estrategia de internacionalización de Huawei y se explora la organización del ensamblado y la logística, así como de la customización y la innovación.

Palabras clave: Internacionalización; telecomunicaciones; customización; Huawei; México


Abstract

Huawei, a multinational company from China, represents a form of globalization that dif fers from classical internationalization patterns. It began operations in Mexico only 14 years after its founding in China; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observations that took place during 2014, outlines a general description of Huawei's internationalization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation.

Keywords: internationalization; telecommunications; customization; Huawei; Mexico;


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