La estrategia Obama: La construcción de una marca exitosa

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Published: Mar 16, 2017
DOI: https://doi.org/10.17428/rfn.v23i45.847

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Gustavo Córdova Bojórquez
El Colegio de la Frontera Norte

Abstract

Andrés Valdez, José Eduardo Borunda, Bertha Campos, Bertha Gutiérrez, Sergio Díaz y Joaquín Sánchez, Universidad Autónoma de Chihuahua/Academia de Ciencias Administrativas, A. C./Prometeo Editores, 2010

Article Details

How to Cite
Córdova Bojórquez, G. (2017). La estrategia Obama: La construcción de una marca exitosa. Frontera Norte, 23(45), 303–306. https://doi.org/10.17428/rfn.v23i45.847
Issue
Vol. 23 No. 45 (2011): enero-junio, 2011
Section
Book Reviews

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References

Castells, Manuel, 2001, La era de la información, economía sociedad y cultura, el poder de la identidad, volumen ii, México, Siglo xxi Editores.