Convergencia en los precios de minoristas de alimentos: el caso de Tijuana, México

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Published: Jan 15, 2022
DOI: https://doi.org/10.33679/rfn.v1i1.2052
Keywords:
comercio minorista alimentos precios Tijuana México

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Eduardo R. Díaz
Southwestern Community College District

Abstract

El objetivo de este estudio es comparar los precios de diez categorías de alimentos que se distribuyen en cuatro cadenas minoristas en Tijuana, Baja California, México. El acopio de datos se llevó a cabo mediante reportes de cliente misterioso a lo largo de siete meses. El análisis se basa en estadísticas descriptivas y análisis de varianzas (ANOVA). Los resultados sugieren que los minoristas aplican precios similares en diez categorías de alimentos. Ésta es una de pocas investigaciones llevadas a cabo en la región sobre este tema. Se concluye que los precios de alimentos en cadenas minoristas convergen. La principal limitante del estudio es su enfoque geográfico. La implicación es que los minoristas compiten con base en precio, pero sin sustentar esta propuesta de valor. Futuras investigaciones podrán argumentar si la convergencia en los precios limita las opciones de los consumidores o si mantiene el precio de alimentos bajo control.

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How to Cite
Díaz , E. R. . (2022). Convergencia en los precios de minoristas de alimentos: el caso de Tijuana, México. Frontera Norte, 34. https://doi.org/10.33679/rfn.v1i1.2052
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Vol. 34 (2022): enero-diciembre, 2022
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Papers
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